E-Commerce Platform
for Dr. Zellmer GmbH
An international specialist retailer with legacy systems and a huge assortment
Dr. Zellmer GmbH operates under the brand partsdata one of the largest online shops for IT specialty cables in Europe. The company supplies technology companies worldwide – from single cables to bulk orders.
The challenge was enormous: over 200,000 items had to be migrated from a mature legacy system into a modern e‑commerce platform. This required mapping international requirements such as multilingual support, different customer groups (B2B and B2C), varied pricing structures, and international shipping.
Shopware 6 with Tailor-Made Extensions
We have developed a complete e‑commerce solution based on Shopware 6 that covers all requirements of international trade:
- Multilingualism – Full translation into German, English and French
- Warehouse system synchronization – Real‑time alignment of stock levels and product data
- Data migration – Transfer of over 200,000 items including customer data from the legacy system
- International payment processing – Adaptation to various markets and payment methods
- B2B customer groups – Separate pricing structures and terms for specialist dealers
- Minimal custom development – Deliberately few custom plugins for maximum updatability
One of the largest shops of its kind – fast, multilingual, future‑proof
The finished shop is among the largest of its kind in the industry. The platform is fast, looks professional, and provides all the features an international specialist retailer needs.
By deliberately avoiding unnecessary custom developments, the system remains low‑maintenance and updatable. Synchronization with the warehouse system runs fully automatically – new items, price changes, and stock adjustments are applied in real time.
"Even the challenges that the massive number of products, international shipping, multilingualism, and diverse customer groups present were solved excellently."